ITB Asia 2026 is one of the most important B2B travel trade events in the Asia-Pacific region, offering a high-value platform for travel companies, destinations, tourism authorities, hospitality brands, and technology providers to build partnerships and generate qualified business leads. Taking place from 21–23 October 2026 in Singapore, the event connects global travel professionals across Leisure, MICE, Corporate Travel, and Travel Technology.
The show is designed as a pure B2B platform with 100% pre-scheduled appointments, making it especially valuable for exhibitors and buyers focused on meaningful business meetings and measurable outcomes. Official exhibitor information states that ITB Asia has welcomed more than 18,000 attendees and over 1,000 exhibitors at past editions.
ITB Asia continues to grow as a major business hub for the travel industry. Official attendee-profile information highlights over 1,400 buyers, 18,500+ participants, representation from 132+ countries, and more than 60,000 business appointments every year. A 2025 official event recap also reported 18,000 attendees, more than 1,500 quality buyers, and over 60,000 business appointments, showing strong momentum going into the 2026 edition.
In addition to exhibition and business meetings, ITB Asia offers a substantial conference programme. The official conference page says attendees get access to sessions featuring 170+ speakers and 4,500+ minutes of content across travel technology, destination marketing, MICE, hotels, tours, activities, and air travel.
Whether your business is focused on tourism promotion, outbound travel, hospitality, aviation, MICE, travel services, or travel technology, ITB Asia 2026 in Singapore is a strong platform to expand market reach, meet serious buyers, and stay ahead of travel industry trends in Asia and beyond.
Why Attend
- Meet buyers, exhibitors, and travel decision-makers from across Asia and international markets.
- Access a B2B platform built around pre-scheduled business appointments.
- Explore opportunities across leisure, MICE, corporate travel, and travel technology.
- Join conference sessions covering market trends, tourism strategy, innovation, and travel technology.
Who Should Exhibit / Attend
- National and regional tourism organizations
- Travel agencies and tour operators
- Hotels and hospitality groups
- Airlines and transport providers
- DMCs and MICE companies
- Travel technology companies
- Corporate travel professionals
- Buyers, wholesalers, and tourism industry stakeholders
Contact Information
For more information regarding ITB Asia 2026 – Singapore, including exhibition opportunities, visitor assistance, and business inquiries, please contact:
Hammad Akbar – hammad.akbar@nasaintl.com
Wajih Uddin Shahid – wajih@nasaintl.com
Phone / WhatsApp: +92 313 2695378
FAQ Section
What is ITB Asia 2026?
ITB Asia 2026 is a major B2B travel trade show in Singapore connecting exhibitors, buyers, tourism boards, travel brands, and travel technology companies from around the world.
When is ITB Asia 2026?
ITB Asia 2026 will take place from 21 to 23 October 2026.
Where is ITB Asia 2026 being held?
It will be held at the Sands Expo & Convention Centre, Singapore.
Who should attend ITB Asia 2026?
The event is ideal for tourism boards, hotels, airlines, DMCs, travel agencies, MICE professionals, corporate travel players, and travel technology companies.
